U.S. Public Health Service, UNM Join Forces for Recruitment Campaign

A student-run mar­ket­ing agency at the Uni­ver­sity of New Mex­ico (UNM) Ander­son School of Man­age­ment, has devel­oped a fully inte­grated mar­ket­ing cam­paign as part of the PHS Com­mis­sioned Corps Recruit­ing Chal­lenge. The cam­paign is aimed at rais­ing aware­ness and con­sid­er­a­tion for den­tal, fam­ily med­i­cine and psy­chi­a­try careers with the United States Pub­lic Health Ser­vice (PHS) as well as cre­at­ing a net­work with UNM for future PHS interaction.

As part of this cam­paign, the agency will host two infor­ma­tion ses­sions for Uni­ver­sity of New Mex­ico School of Med­i­cine res­i­dents inter­ested in a career with PHS. The ses­sions will be held on Thurs­day, Nov. 10 at 12 p.m. and 1 p.m. in Room 3010 of the Domenici Cen­ter West on the UNM North Cam­pus. Atten­dees will have the oppor­tu­nity to speak with a PHS offi­cer and col­lect addi­tional lit­er­a­ture and pro­mo­tional mate­ri­als on PHS careers. The event is free and reg­is­tra­tion is not required. Lunch will be provided.

“These infor­ma­tion ses­sions offer res­i­dents the oppor­tu­nity to explore unique and reward­ing career oppor­tu­ni­ties that they may not have oth­er­wise con­sid­ered,” said Vic­to­ria Gon­za­les, a senior mar­ket­ing stu­dent and mem­ber of the student-run agency.

This cam­paign is a por­tion of a pro­gram UNM mar­ket­ing stu­dents have been par­tic­i­pat­ing in this term. The project, known as the PHS Com­mis­sioned Corps Recruit­ing Chal­lenge, is designed to give stu­dents a unique, real-world busi­ness expe­ri­ence by cre­at­ing a mar­ket­ing cam­paign for a lead­ing organization.

At the begin­ning of the term, stu­dents were chal­lenged to cre­ate a mar­ket­ing cam­paign that would increase appli­cants for PHS career oppor­tu­ni­ties among their tar­get mar­ket. The cam­paign is specif­i­cally tar­geted towards poten­tial appli­cants cur­rently enrolled in a fam­ily med­i­cine, psy­chi­a­try or den­tal res­i­dency pro­gram at the Uni­ver­sity of New Mex­ico School of Med­i­cine. Med­ical can­di­dates must have an M.D. or D.O. degree and one com­pleted year of post­grad­u­ate med­ical edu­ca­tion, while den­tal can­di­dates are required to have a D.D.S. or D.M.D. degree.

In addi­tion, all can­di­dates must be less then 44 years of age, a US cit­i­zen, and pass a phys­i­cal exam­i­na­tion and exten­sive back­ground check. The PHS Com­mis­sioned Corps careers are the per­fect fit for highly skilled men and women who seek pro­fes­sional ful­fill­ment, enjoy chal­lenges, and want to improve the qual­ity of pub­lic health for the Nation’s com­mu­ni­ties that are most in need. For more infor­ma­tion about these career oppor­tu­ni­ties and to apply, visit USPHS.

For more infor­ma­tion regard­ing the infor­ma­tion ses­sions, e-mail Sid­ney Scheer mktctr@unm.edu.