Create focused content, both written and video, that reflects attributes of Vision 2020.

Key areas of inclusion:
- Research
- Economic Development
- Education (statewide Teaching & Learning)
- Healthcare
- Equity & Inclusion
- Community Engagement​

  • Leverage Newsroom content to adapt to planned Advertorial / Editorial schedule throughout coming year
  • Create new guest commentary section within Newsroom featuring administration / faculty / staff that also highlights Vision 2020  (similar to Op-Ed) highlighting University expertise and relevance
  • Utilize election experts in specific areas such as economy, education and maybe healthcare (w/HSC buy-in) for additional coverage
  • Use GO Bond campaign (when possible) to further highlight content and coverage throughout election season that reflects areas (research, healthcare, etc.) that played key role in pandemic