The gauntlet has been thrown down. Presbyterian Health Systems has challenged the University of New Mexico to a friendly United Way “fun”draising competition. The team who gets the highest percentage increase in giving over last year wins.

Recently, President Robert G. Frank and other UNM heavy hitters swapped jackets and ties for Lobo tees and assembled at the Lobo Baseball Field to star in a United Way fundraiser video. After pep talks from UNM Head Baseball Coach Ray Birmingham, and Head Softball Coach Erica Beach, the team brought their best game to promote the launch of the 2014 UNM United Way campaign that runs from Monday, Oct.13 through Tuesday, Nov. 21.

“We're gearing up for a major game,” President Frank said in the video. “If we win, we'll help hundreds of people in our community.”

UNM has a strong tradition of supporting the United Way of Central New Mexico. Historically, UNM's faculty, staff and students have demonstrated tremendous generosity in support of those most vulnerable in our community.

Arianne Shields and her two-year old son Gabriel also participated in the video. They receive assistance from CLNkids, a non-profit organization funded by United Way. Shields, who has left a domestic violence situation, said she wanted to show her gratitude and support for the program helping her get back on her feet.

"CLNkids helps me with childcare when I’m attending a parenting class or out looking for work,” Shields said. “They help me get job leads, and transportation to and from the interview. And they get Gabe basic needs, like the brand new winter jacket he just got. And I know CLNkids is funded by the United Way.”

Field Your Team to Live United! from UNM Health Sciences Center on Vimeo.

Following are five funds highlighted this year, to add to whatever other fund(s) you may wish to donate to via the UNM United Way campaign. There are over 2,000 UNM funds where donors can designate their contributions. For a specific fund, school or program, visit UNM Funds

Graduate Scholarship Fund assists the nearly 80 percent of UNM graduate students who rely on some form of financial aid –assistantships, scholarships and/or loans. (Fund 202392)

Osher Lifelong Learning Institute brings university learning to adults age 50 plus. Support to this fund sustains a vibrant learning community. (Fund 810067)

Unmet Student Financial Need is a fund that can make a world of difference in a student’s life. (Fund 201738)

UNM Veterans Resource Center is a department run by veterans for veterans. The Center is available to all service member veterans and their dependents who would like to explore the possibility of attending UNM. (Fund 202208)

UNM Hospitals: (UNMCH) Children’s Hospital uses gifts to help the hospital and the 60,000 children cared for each year. (Fund 201690)

This year’s campaign is spearheaded by Ryan Cangiolosi, HSC executive project director; Vanessa Hawker, HSC associate budget director; Nicole Elzy, HSC V.P. Health Sciences Office and Kenedi Hubbard, strategic support manager in the Office of the President.

Honorary chairs are Paul Krebs, vice-president, athletics; Steve McKernan, CEO, Health Sciences; Marjori Krebs, associate professor, Dept. of Teacher Education; Connie Beimer, special assistant, Strategic Initiatives; Jamie Silva Steele, president and CEO, UNM Sandoval Regional Medical Center and Ava Lovell, HSC, senior executive officer, finance and administration.

For a pledge form, visit UW pledge form or ask your department coordinator.

For more information, contact Campaign Coordinator, Kenedi Hubbard at (505) 277-1540 or e-mail unitedway@unm.edu