The University of New Mexico, the City of Albuquerque and Bernalillo County are working together to provide an all-inclusive website to events in the Albuquerque area. ABQtodo features dance, music, theatre, visual arts and sports events as well as information about public art, museums, parks and open space and day trips. The site, now live, provides information about artists, businesses and venues, as well.
The Urban Enhancement Trust Fund has augmented funding provided by the city, county and UNM.
The community-driven website provides easy access — in a one-stop-shop — to various interests. Organizations are able to register and manage their own profiles and events, access statistics on how many people viewed their event, purchased tickets from their posting, or visited their social media. The broader community has direct access to organizations regarding their events, and can post reviews on events they have attended. Each week new organizations are registering with ABQtodo, which continually expands options for users of the website. And an entire section is devoted to artists and performers that make up our region's arts and culture scene.
“In the 1950s and ’60s, newspaper articles expressed a need for a performing arts center in Albuquerque. UNM responded by building its Center for the Arts with Popejoy Hall as a large-scale venue in the mid-’60s. It remains the only performing arts facility in the state that can host many of the national touring shows,” said Tom Tkach, director, UNM Public Events. Tkach was a driving force behind adding all events - not exclusively arts - to the calendar. "We recognize that people who attend arts events also attend sporting events. It's important that all such events be included so that individuals and groups scheduling events avoid scheduling conflicts," Tkach added.
Tkach said that it is important that the site remain free of charge to organizations. “Monetizing the site is a possibility in the future. We could consider asking companies to help support it.”
The site features five rotating photographs on the homepage. “This allows individuals to borrow those images to promote programs on Facebook and Pinterest,” Tkach said. He added that ABQtodo also has a Facebook page.
The concept behind ABQtodo is that few people have the time to check dozens of online or print calendars and listings each week. This new, free service simplifies the process. Detailed listings of events presented by the University of New Mexico, City of Albuquerque, ABC Library, Bernalillo County, the Albuquerque Isotopes, HoldMyTicket, Amp Concerts, Albuquerque Public Schools and many more make this website a resource for information on a broad spectrum of events and activities. To ensure accuracy and timeliness, ABQtodo puts the power of keeping listings current in the hands of the partners who can post and edit their own events.
ABQtodo offers the opportunity for hundreds of Bernalillo County-based organizations to increase their visibility, gain support and connect with other businesses and organizations that have common interests. Listings for local restaurants, businesses and lodging will accompany event listings, making ABQtodo a great place to find in-depth information to help visitors choose options that fit their interests and lifestyles.
Individuals and organizations interested in disseminating information on their activities have free access to ABQtodo, and visitors will find the free expansive calendar of events easy to access to plan their activities. To make the site even more user friendly, individuals can sign up for genre-specific notifications and have a list of events emailed to them weekly.