One-million acts of kindness. It’s not a small number, but Albuquerque Mayor Richard J. Berry and the BeKind UNM team are confident the community can reach this goal.

“You are never too old or too young to implement kindness into everyday life,” says Berry who recently launched the new #ABQKindness initiative and app as a way to encourage kindness throughout our city. His goal is to reach one-million acts of kindness. 

The app promotes, tracks, and celebrates acts of kindness across Albuquerque and is available on both Apple and Android platforms. Users can be as simple or detailed as they want when using the app to log their acts of kindness.

“It’s so easy to use,” says Kim Kloeppel, chair of the BeKind UNM team. “The app provides an easy way to not only track all the kind acts that are happening in our city, but is also a great way to showcase those acts and encourage others to do the same.”

The BeKind UNM team, along with members of the Mayor's Youth Advisory Council (MYAC), and several other organizations have partnered with the Mayor to serve as “kindness ambassadors” and help our city reach its one-million acts of kindness goal. 

The BeKind UNM team has initiated the “2016 BeKind UNM Holiday Challenge” on the #ABQKindness app to benefit Los Ojos de la Familia (LODLF).  

To contribute to this challenge, participants are asked to make a toy donation at one of the following locations anytime from Nov. 7 to Dec. 7:

  • UNM Career Services (UAEC 2nd Floor)
  • UNM Student Affairs, Scholes Hall Room 229
  • UNM Children’s Campus (1210 University NE)
  • UNM Recreational Services (Johnson Center)

Participants can also donate time or money through the LODLF website or by calling 505-362-6073. They are also encouraged to download the #ABQkindness app on their phone and submit their act using the “2016 BeKind UNM Holiday Challenge” option on their entry. 

LODLF is a grassroots movement committed to making a difference in the New Mexico community by providing educational development and quality of life assistance. Over the past seven years, this organization has been providing food and toys during the holiday season to families in need. This year, they have increased the number of families served to 300. 

For more information on this initiative visit the ABQKindness facebook page or to learn more about BeKind UNM, visit the BeKind UNM website or facebook page