A call was put out and heard loud and clear, and The University of New Mexico Alumni Association agrees — let’s take pride in a new plate.

The idea started with UNM Marketing Professor John Benavidez. He was posting his usual daily thoughts on Twitter, but that day it wasn’t a call to pick a lunchroom table of Lobo legends that caught our eye. It was his suggestion of a new license plate design that included the new, freshly released University of New Mexico logo.

Benavidez was the chair of the Visual Identity Committee, which led the selection of the new UNM logo, that launched in 2017. Since its inception, the logo has made its way onto official University letterhead, signage and merchandise. 

White plate option

Base on Benavidez’s suggestion of “Don’t you think we need a refresh with the new logo?” The Lobo community chimed in, in great numbers, with excitement at the possibility of a new look for the proudest display of pack support. 

Local artist and UNM Communication and Marketing staff member Jon Sanchez was tasked by the Alumni Association to bring all of the ideas together as each of us defines all of us. The design was refined with all Lobos in mind: students, staff, faculty, alumni and the broader Lobos fan community.

Red plate option

In the end, two options emerged as finalists for the UNM plate. One soaked in cherry and the other splashed with the clouds of the Sandias.

“The UNM Alumni Association is thrilled to ask for UNM community input on the final design of the newest UNM license plate," said Alexis Tappan, Alumni Association board president. "May the best plate win!"

Show your pride on your plate
Calling all Lobos! We need you to help us choose a final plate. You have a choice between a red or white version. Click on the link (http://bit.ly/unmplate) to vote or visit @UNM on Twitter: Sept. 25 and Oct. 3, Facebook.com/UniversityofNewMexico or @UofNM Instagram to participate in a poll. Voting will end Oct. 4.

You can also see examples of the plates in person at the Alumni Relations Office in Hodgin Hall or in a glass case in the atrium in the Student Union Building (SUB). 

License plate details:

  • NM DOT only allows schools to have one license plate option. Current plates will be available until they are sold out.
  • You do not have to get the new plate on your car if you have any existing UNM plate—just renew your plate tags as needed.
  • The new design will be available in early 2020. There are still several steps after voting ends, including production of the plates by NM DOT.
  • A portion of the plate’s annual registration fee comes back to the University.

If you have questions, contact the Alumni Relations Office at 505-277-5808.