Starting Sept. 1, and continuing throughout the football and basketball seasons, Game Day Fridays are the perfect opportunity for Lobos to showcase their team spirit in style.

Every Friday, shop at the UNM Bookstores, both on-campus and online, and receive 25% off your Lobowear and Spirit Merchandise!


Whether you're looking for Lobo apparel, tailgate items, or gifts, this sale is for everyone. Students, staff, faculty, and fans alike can save on their must-haves for the season every Friday through March 2024.

You can browse the Bookstore collection online at and follow us on social media for updates and sneak peeks of our latest arrivals!

The UNM Bookstore on main campus is located at 2301 Central Ave. NE at the intersection of Cornell and Central. The Medical Legal Bookstore on north campus is located at 1001 Stanford Dr. NE in the Domenici Center for Health Sciences Education.

Promotion does not combine with any other offer. For more exclusions, information, store hours and directions, please visit the UNM Bookstore website.