Franz Joachim
Franz Joachim
Franz Joachim has been named general manager and CEO of New Mexico PBS, KNME-TV, Channel 5.1. He assumes his new position July 1. Joachim and Karen Mann, director of finance, have been acting as interim co-GMs for the past six months. Previously, Joachim was director of content for New Mexico PBS.

“I am very excited about this new opportunity to serve New Mexico and our viewers, continuing the high standards that have been set by New Mexico PBS/ KNME-TV over the past 55 years of service,” Joachim said. “This position would not have been offered to me had the hard work and dedication of the staff of New Mexico PBS not continued over the past six months while I’ve been the interim co-general manager along with Karen Mann.

"The communities of northern and central New Mexico deserve the very best that public broadcasting has to offer, and I look forward to continuing that tradition and to further the mission of education, entertainment and inspiration that are central to the services offered by New Mexico PBS’ four channels, online and across multiple platforms.”

Joachim has worked in television production for 35 years, as a photographer, editor, director and manager in a variety of production environments, including industrial, news, studio and long form documentary production, beginning when he was in high school in Tucson, Ariz.

Joachim graduated from the University of Arizona with a bachelor of science in radio/television, with a minor in electrical engineering and mathematics, while working for KUAT-TV (PBS), first on their student production crew, and then as studio supervisor.

As production manager for KNME-TV since 1999, he supervised an extensive build-out of automated on-air operations and developed the digital file based production workflow for KNME production. In addition, Joachim has worked with the Sony Corporation and Avid Technology Incorporated to develop new work flows for file-based digital production and has participated in a number of panels at PBS and news industry conventions explaining the workflow.

Joachim was designated the National Association of Broadcasters’ DTV spokesman and traveled the region, giving talks on the transition to digital television, showing people how to hook up converter boxes and explaining the vagaries of the DTV transition.

In 2010, Joachim was promoted to director of content for KNME/KNMD, overseeing the scheduling, production, promotion and distribution of content on-air and online.

New Mexico PBS is co-licensed to the University of New Mexico and Albuquerque Public Schools.

Media Contact: Carolyn Gonzales (505) 277-5920; email: cgonzal@unm.edu