Lobo Day Celebration
Students gather for the annual Lobo Day group picture in the SUB Atrium. 

ASUNM Lobo Spirit, Student Activities and University Communication and Marketing (UCAM) worked together to host this year’s Lobo Day celebration on Friday, Feb. 26 in the SUB Atrium.

Students decorate t-shirts designed by University Communication & Marketing.

Lobo Day is the annual celebration of The University of New Mexico’s birthday. UNM was established on Feb. 28, 1889 making the University 127-years-old. The festivities at Lobo Day included t-shirts that students were able to draw on and decorate, postcards, a photo booth and refreshments. The annual atrium photo was also taken, which will hang in the Student Union Building by Chick-fil-A.

Executive director of ASUNM Lobo Spirit, Jordan Scott said that Lobo Day is a time to relax and have fun celebrating the University. “It’s important because you’re continuing the tradition of birthdays. The celebration is a time to recognize how forward thinking the University is—school spirit,” she said, “is a major contributor to that.”

UCAM used the opportunity to incorporate the recently presented UNM brand concept with t-shirts given out to students. The shirts are the first tangible implementation of the brand concept, highlighting individuality within the Lobo pack. Communication & Marketing also had an interactive exhibit set-up asking students, “What kind of Lobo are you?”