Game Day Fridays, a popular promotion implemented by the UNM Bookstore several years ago, returns to all UNM Bookstore locations starting Friday, Aug. 24.

On Game Day Fridays, all Lobowear and spirit merchandise is 25 percent off in-store and online every Friday through the end of the basketball season in March.

Stop by the Lobo Den or the UNM Bookstore on main campus and north campus to pick up Lobowear for men, women and children. Tailgating gear will also be available for purchase to get ready for football game days.

The UNM Medical/Legal Bookstore on north campus offers unique styles for specific schools and colleges so everyone can show their school spirit.

Some exclusions apply including the Paint the Town Red combo pack for example.

For other exclusions, information, store hours and locations, visit the UNM Bookstore website.