"Keep jamin'." That was the mood as The University of New Mexico hosted its first campus-wide Creative Jam competition that challenged students’ creativity.
This summer, UNM became an Adobe Creative Campus, allowing students to install Adobe applications and editing software on their own computers and devices to create, edit and publish content. In October, UNM’s Honors College and IT partnered with Adobe to host a campus-wide Creative Jam LIVE; an opportunity for students, in any department, to build communities, strengthen problem solving approaches and develop creative skills.
“I love that it’s interdisciplinary,” said Megan Jacobs, associate professor, Honors College. “It’s such an awesome opportunity to get people across campus to figure out how to become a small community.”
The two-part competition kicked-off Nov. 14 where 28 students formed eight teams. They competed in a fast-paced, live competition using video storytelling application, Adobe Premiere Rush.
"Since we’ve become an Adobe Creative Campus, students now have the tools to fully participate in the digital age," said Amaris Feland Ketcham, associate profesor, Honors College.
Students had one week to create a one-minute film related to the concept Species in Peril Along the Rio Grande.
“Right now, there’s a campus wide initiative called Species in Peril along the Rio Grande,” Jacobs said. “How can different fields look at climate change and its impact on the environment? We thought, why not take this larger initiative and have students use their creative skills and create a short film around this problem.”
The competition required students to form an idea, shoot video, write, design and build their story. Each team presented to a panel of judges that included Tom Miller, owner of Pretty Good Productions, Adrian Bishop of Practice Studios and Kari Wu, Adobe Product Manager.
“You’re getting feedback from professionals in the field and that’s just a very valuable experience,” Jacobs said.
Prize winners received VISA gift cards:
- First Place ($250): Guardians of the Grande with Running Water
- Second Place ($150): Keep the Rio Grand
- Third Place ($50): Rio Grand Mosaic
First Place: Guardians of the Grande with Running Water
Team Members: Devin Holloway, Avery Layfield, Tracy Mallette
"We took our inspiration for the video from one of the Species in Peril Along the Rio Grande responses which asked, "Can we hear the river as more than a resource?" Our film, Running Water follows the thoughts of a runner going through the trails along the Rio Grande Bosque. The peace and inspiration we experience as we spend time in this ecosystem is one way that the river is more than just a resource for water. This landscape would be irreparably damaged without the diversity of species that inhabit it. As you see the beauty of the Rio Grande, we call attention to the danger that the watershed faces and emphasize that it is human made. We know that there is also reason to be very hopeful, if we all respond together. With audio in English as well as in Spanish subtitles, we hope to connect with the people that live all along the Rio Grande."
Second Place: Keep the Rio Grand
Team Members: Michael Brown, Alex Ennis, Dylan Greenhaus, Ty Longmire-Monford
"The objective of our video is to bring attention to the decline of the health of the Rio Grande. Our message is to spark motivation to the viewers to become more aware of the issue happening at our city's front steps."
Third Place: The Rio Grande Mosaic
Team Members: Tyler Carlson, Isiah Lujan, James Patton, Diego Trujillo
"Documented within the Albuquerque Bosque, The Rio Grande Mosaic tells the struggle of the declining Cottonwood trees while bringing an emphasis upon the need for a diverse mosaic of flora and fauna, adaptable to the environment's changing landscape."
"One of the new requirements of the New Mexico general education curriculum is the essential skill of digital literacy," Feland Ketcham said. "Through this partnership, students are poised to understand, communicate, create, and design in digital environments - and events such as the Creative Jam demonstrate students’ desire to fully engage with digital literacy."