A new book, "Alluring New Mexico," by Department of Anthropology Regents Professor Marta Weigle, has been released from the Museum of New Mexico Press.  The book explores New Mexico's public identity through the 19th and 20th centuries by tracing the popular view of the state's many mysteries from Pacho Villa's raid of Columbus through the state tourism campaign featuring an alien crash in Roswell.

This book explores the way the AT&SF Railway, the Fred Harvey Company, and the New Mexico State Tourist Bureau found a wide range of ways to talk about the state.  A wide range of voices talk about the Land of Enchantment, which at various times has also been known as the Land without Law, the Land of Heart's Desire, and the Land of the Well Country,  the Land of Pueblos and the Land of Sunshine.

Weigle teaches anthropology at UNM, and has written and edited a number of books including "Telling New Mexico: A New History," "Spanish New Mexico: The Spanish Colonial Arts Society Collection," and "The Lore of New Mexico."

Weigle will speak and sign her new book on Saturday, Nov. 12 at 3 p.m. at the Tome on the Range bookstore in Las Vegas, New Mexico.  For more information about the event, call 505-454-9944.

Media contact: Karen Wentworth (505) 277-5627; e-mail: kwent2@unm.edu