The UNM Prevention Research Center presents a Brown Bag lunch titled, "Mediated Risk Communication: Evidence-Based Message Framing and Fear Appeals," by Tamar Ginossar, assistant professor of Communication and Journalism, on Tuesday, Nov. 13 from 12 to 1 p.m. at the Research Incubator Building (RIB) Commons located on the UNM Campus at 2703 Frontier NE.

Despite the importance of effective risk communication, few health promotion messages are designed according to evidence-based techniques, and much confusion exists about the use of fear appeals in communicating risk. This talk will address the state of the research on using fear appeals, and review how they can be used across different contexts and with different communities. Based on this evidence, we will explore strategies for using new technologies and social media to communicate your messages using effective health promotion framing.

For more information contact Theresa Cruz at (505) 272-4462 or email at