The UNM Collegiate Chapter of the American Marketing Association presents UNM's third annual Undie Rock ‘n' Run on Thursday, April 28, at Johnson Field. The Undie Rock ‘n' Run is an event where participants shed their clothes and run one mile through main campus in their underwear or comfort clothes. The purpose of the run is to promote school spirit and relieve stress before finals while collecting clothes for charity. The event is free and is open to all UNM students.

"Undie runs are fairly common at college campuses across the country," says Paulette Baca, one of the event organizers and a graduate student in marketing. "The UNM Undie Run is unique in that it offers participants an opportunity to give back to the community."

The festivities get underway at 8 p.m. at Johnson Field with live performances by Justin Hood and Reviva. The run starts at 9 p.m. at the south end of Johnson Field and will continue along a prearranged route that will take runners by campus landmarks such as the Student Union Building and Zimmerman Library. The event will conclude at Johnson Field with a closing celebration.

Participants are asked to bring new or gently used shirts, pants, shoes and jackets. Clothing shed by the runners will be donated to Joy Junction, a local shelter providing both emergency and longer-term food, shelter, clothing, transportation, and an array of other services for homeless women and families.

For safety reasons, all participants are required to wear running or cross training shoes. Parking is available in A Lot near Redondo Road (South). UNM Police will be out to enforce university policies, and state and local laws.

About The UNM Collegiate Chapter of the American Marketing Association
The University of New Mexico Collegiate Chapter of the American Marketing Association (UNMAMA) is a group of future business leaders who share a common interest in the art and science of marketing. The chapter is committed to furthering the professional development of its members and the betterment of the campus and the surrounding community. UNMAMA is housed in the state-of-the-art Marketing Center at the UNM Anderson School of Management.

Media Contacts: Tullivan Begay (505) 818-9879; e-mail: or Paulette Baca (505) 459-1989; e-mail: