Students at the University of New Mexico, under the guidance of Bill Daniels Professor of Business Ethics at the Anderson School of Management O.C. Ferrell, won the grand prize in the national 2012 National Association of State Boards of Accountancy (NASBA) Center for the Public Trust National 'Ethics in Action' video competition recently.

The winning video was produced by team members Drew Wayner and Dezlyn Chacon and earned them a $1,000 cash prize. The anecdotal video was presented under the team name Ultimate Minotaur Ethics Jam. To view the video, visit: 'The Case of the Questionable Reference.'

The video competition entry was a capstone project in Ferrell's Marketing and Society course, asking students to consider the impact of principle-based business ethics through the development of a video training scenario. The work supports the efforts of the Daniels Fund Ethics Initiative at UNM.

Schools from around the country submitted 17 entries in this year's competition. The competition was open to U.S. college students of all majors. Categories included: 3-5 minute Short Film and 30-second Public Service Announcement (PSA). Cash prizes ranged from $250 to $1,000.

To see all the entries in the nationwide competition and the presentation of the grand prize, visit: NASBA National Video Competition.

To learn more about the ethics initiative, visit: Daniels Ethics Initiative.