Despite ongoing economic challenges, the UNM community once again surpassed the $1 million goal set for the United Way 2010 campaign.

Thanks to the donations of nearly 2,100 donors, as well as the efforts of the UNM United Way Campaign Cabinet, made up of volunteers from student, faculty and staff areas, and the over 150 unit coordinators from UNM Main Campus, North Campus, South Campus, UNM Foundation and UNM Hospitals, $1,071,162 was raised in support of the greater central New Mexico community.

"We all know what a tough season it has been," said Marla Wood, chair of the UNM United Way campaign, "and to have raised this much money during these times of economic uncertainty tells me everything I need to know about the people who make up our UNM community. They are passionate about the good of all." 

Generous giving combined with creative promotions helped push the United Way fundraiser past its campaign goal.

Partnering with Chartwells, UNM's food service provider, the Associated Students of UNM was able to reach out to the entire student body for the United Way "domino" themed event selling 2,700 paper dominos at $1 each.

Chartwells also partnered with the Meal Exchange pro­gram, called Skip-A-Meal, and raised nearly $1,400. Dona­tions occurred when res­i­den­tial hall stu­dents skipped a meal or two and Chartwells generously con­tributed $3 per every meal donated. 

Howard Kraye, lecturer at Anderson School of Management, handed the United Way a check for $25,000. The money was raised by two of his fall classes. Kraye instructed the students to choose either a marketing project or to manufacture a product that they designed. The students had 16 weeks to put on a charity event or make a product, earn enough money to pay back the starting capital and donate the rest to charity.

"I learned so much about UNM in the dozens of United Way departmental meetings I attended this year, Wood said. "But most importantly, I learned how proud I am to be a part of this great university and part of those who serve it. I cannot thank our staff, faculty and students enough."

The University's campaign is one of the top four in Central New Mexico and demonstrates UNM's support for friends, family, community and causes of support around the world. One of the many benefits of donating exists right here at UNM. Donors can designate their gift to any number of UNM departments or programs. United Way opens the door to many educational possibilities through donor support of scholarships and undergraduate education.

Media Con­tact: Mara Kerkez, (505) 277‑1889; e-mail: