Social media is not just about having a bunch of Facebook friends or Twitter followers, according to Benson Hendrix, APR, adjunct instructor in Communication & Journalism and public relations specialist for UNM's University Communication and Marketing Department. Effective use of social media requires developing a plan and defining an online identity for an individual or an organization.

"I've been blogging for a long time. I've explored it like an artist uses a palette. I create content, tear it down, look at the white canvas and reinvent it."

If you would like to contact this expert for a story, please contact Karen Wentworth at 505-277-5627 or 505.220.0313 (cell); or Dianne Anderson at 505.277.1807, 505.379.9105 (cell). Or contact UNM University Communication and Marketing at 505.277.5813.