The much-anticipated face-off between the University of New Mexico Lobos and the New Mexico State University Aggies is set to electrify football fans on Sept. 16. To celebrate this event and to show their Lobo pride, the UNM Bookstores are increasing their Game Day Fridays discount to 30% off over two days.

Shop at the UNM Bookstores Sept. 15 and 16 and automatically receive 30% off all Lobowear and Spirit Merchandise online and in-store at the Main Campus and Medical Legal Bookstore locations.

This exclusive discount is the perfect opportunity for Lobos fans to gear up and show their support as they prepare to beat the Aggies! Whether you're looking for Lobo apparel, tailgate items, or gifts, this sale is for everyone.

The Main Campus Bookstore will also be open Sept. 16 from 10 a.m. to 4 p.m. to accommodate fans gearing up for the big game.

The UNM Bookstore on main campus is located at 2301 Central Ave. NE at the intersection of Cornell and Central. The Medical Legal Bookstore on north campus is located at 1001 Stanford Dr. NE in the Domenici Center for Health Sciences Education.

Promotion does not combine with any other offer. For more exclusions, information, store hours and directions, please visit our website