There is a new option for students and professionals looking to make their career more inline, with emerging trends in communication and marketing, by logging online.

The Department of Communication and Journalism at The University of New Mexico has launched a new an online program with a concentration in Strategic Communication. The program, beginning in Fall 2018, is designed to complete the BA in Journalism and Mass Communication and is offered through the College of Arts and Sciences.

The Strategic Communication concentration helps to prepare students for a variety of careers in such fields as public information, marketing, information management, event planning, advertising, and public relations. Students will acquire effective communication knowledge, strategies, and skills that will allow them to offer strategic leadership to any organization. 

“In our MOP, the managed online program, you'll be able to take 12 courses in a little more than a year. Meaning, you can complete a degree that you've never completed or if you're looking for an extra credential for a strategic communication position that you currently have it's a great, fast, efficient, and smart way to do it,” said David Weiss, chair of the Communication and Journalism Department at UNM.

This program in Strategic Communication will help prepare students to enter the following academic pathways or careers, among others: 

  • Public Information Officer
  • Organizational Information Officer
  • Marketing and Communication Manager
  • Media Buyer
  • Creative Director
  • Account Executive/Advertising
  • Advertising Copywriter
  • Account Executive/Public Relations
  • Social Media Manager
  • Event Planner

This program allows students to complete courses in eight weeks. It’s designed for people who are very busy, but still want to complete their degree.

For more information, visit the program website.