Melanie Lux, from Lux Strategic Communications presents a lecture, titled “Is your startup relevant? A how-to guide to get what you want through branding and messaging,” at a free breakfast seminar Tuesday, March 24 from 8 a.m. to 9 a.m. in the auditorium of building 800 in UNM’s Science and Technology Park, 800 University Blvd. SE at the corner of Basehart and Bradbury Drive.

For online registration, please visit the STC.UNM website. To register by email or phone, contact Amy Patterson at or (505) 272-8774.

Launching a new company or technology is difficult, but it’s close to impossible if investors, partners and customers don’t understand why your product or company is relevant to them. If poorly presented, breakthrough ideas can be overlooked. In this informative session, branding and marketing pro Lux will show you how to make your technology or start-up both relevant and memorable through effective branding and messaging.

Lux has three decades of experience creating impact for global, national, and local clients in industries that include healthcare, high-performance polymers, packaging, photonics, steel fabrication, insurance, law, food processing, agribusiness, and more. Her firm, Lux Strategic Communications, has helped clients change industry standards, pass laws, transform community perceptions, and in the case of start-up companies, secure funding and strategic partners.

STC.UNM, the University of New Mexico’s technology-transfer and economic-development office, hosts the spring breakfast seminar series.  The seminars are free and open to the UNM community and the public, but registration is required.