News

In an era where data is currency and attention spans are fleeting; successful brands aren’t just targeting consumers—they're anticipating them. From personalized ads that seem to read your mind to campaigns timed perfectly to your daily routine,...

Students from The University of New Mexico’s Anderson School of Management nearly swept the virtual RNMRKS (pronounced “Rainmakers”) international role-play sales competition held April 10-11. Adrian Villegas, Michael Whitford, and Ana Gutierrez claimed...

Apple TV’s hit show Severance portrays a dystopian world in which employees undergo a procedure that separates their work and personal lives, erasing all memories of one from the other. This separation means that employees cannot recall their personal...

The UNM Anderson School of Management has announced its 2025 Hall of Fame and Young Alumni honorees. Each year, Anderson's leadership selects alumni from across the country to recognize and induct into Anderson’s Hall of Fame. Alumni are selected based...

In recent years, the word “burnout” has become more prevalent within our society and vocabulary. People feel burned out from work, stress, and life. The World Health Organization (WHO) has characterized burnout as a syndrome resulting from chronic,...

The number one stressor across the globe is money, and New Mexico is no stranger to financial pressure. New Mexico has one of the highest poverty rates in the United States, and policy makers have been trying to address this with different policies and...

Some may think of retirement in their 70's, but not Karl Siegler. Instead, the 75-year-old is back in college pursuing his second master's degree at The University of New Mexico.  Siegler, who got his Master of Business Administration (MBA) in 2022 at...

Professor of Marketing at the Anderson School of Management, Catherine Roster, provides insight into the marketing world of overconsumption and a shift in mindset to sustainability long-term. Roster along with her colleague Joseph Ferrari, a...

Look around the area you are currently in. Notice the space, items, and things that take up space. Ask yourself these questions: is it organized, do I really need this, and is keeping this making my life better? Professor of Marketing and consumer...

An assistant professor at The University of New Mexico's Anderson School of Management has been researching and identifying the processes that economically disadvantaged entrepreneurs employ and their use of technology to better understand how they...